Title
Heartwood Update (B)
Explanation
On May 6, 2021, the City Commission approved the Purchase and Sale Agreements (PSA) and Construction Contracts for Heartwood. This was the final step needed to kick off the marketing and start the timeline for sales and construction.
The Heartwood website, heartwoodgnv.com <http://www.Heartwoodgnv.com>, went live on Friday, May 16, 2021. To date, the website has had over 2,100 visitors since launching, with the most frequently visited pages being “Home Models” and “How to Buy.” The GCRA’s communications reached over 1,400 interested neighbors via direct email and was also posted to the GCRA and Heartwood websites, GCRA Facebook and Instagram, and a formal press release was issued. Keller Williams - Team Dynamo marketing communications reached over 11,000 interested neighbors via direct mail, and was posted on the Multiple Listing Service (MLS) and Team Dynamo’s social media outlets. The following news outlets have also recently published articles about the Heartwood neighborhood; WUFT, the Gainesville Sun, and the Main Street Daily News.
On Wednesday, June 2, 2021, Staff held two virtual Homebuyer Informational Sessions to provide the public an opportunity to meet with the Heartwood Team, hear about the two purchasing paths, ask critical questions, and receive a virtual tour of the model home. Between the two sessions, there was a total of 57 attendees and over 60 questions asked. The event was recorded and is accessible via the Heartwood website.
The next two Heartwood events will be an on-site “Neighborhood Drive-Through and Open House” on Wednesday, June 16, 2021 from 3-6 p.m. and “Heartwood Sales Day” on June 30, 2021. At today’s meeting, staff will provide an update and more information on the upcoming events.
Fiscal Note
None
Recommendation
GCRA Director to the GCRA Advisory Board: Hear update from Staff