Title
Bid Award for RTS Creative Services Management Contract (B)
This item is a request to approve the bid award for RTS creative services to Group 5 Advertising.
Explanation
Regional Transit System (RTS) provides marketing and advertising material to residents and visitors in the RTS service area.
On December 23, 2008, RTS issued a Request for Proposal from licensed professionals to provide and manage creative services, including print production, media scheduling (print, television and radio), website maintenance and other necessary documents. Only one (1) proposal, submitted by Group 5, was received by the bid due date of February 4, 2009. That proposal was evaluated based on three (3) primary categories: written proposal, technical qualifications and price. Each category was worth 100 points each to ensure that all aspects of the creative services management were met based on qualifications, rather than on the fact that Group 5 submitted the only proposal and has been the vendor for RTS creative services for the past few years. The written proposal evaluation was based on six (6) weighted criteria: understanding of project scope of work, project approach, project manager, project team, project schedule and proposal organization. Technical qualifications were evaluated based on two (2) major criteria: ability of professional personnel and capability to meet time and budget requirements. Group 5 Advertising met all criteria and was chosen as the best-qualified proposal.
Fiscal Note
Funds for this contract in the amount of $155,000 are available in the RTS FY09 operating budget.
Recommendation
Recommended Motion: The City Commission: 1) approve the bid award to Group 5 Advertising; and 2) authorize the City Manager to execute a contract with Group 5 Advertising, and all related documents, subject to approval by the City Attorney as to form and legality.