Title
Grant Applications for Hoggetowne Medieval Faire and Heart of Florida Asian Festival (NB)
This item involves a request to authorize submission of two applications by the Parks, Recreation and Cultural Affairs Department for grants from the Alachua County Tourist Product Development Program for funds to provide marketing and promotion for the Hoggetowne Medieval Faire and the Heart of Florida Asian Festival.
Explanation
The Department of Parks, Recreation and Cultural Affairs wishes to submit grant applications to the Alachua County Tourist Product Development Program for funds to provide advertising and promotion of the 2010 Heart of Florida Asian Festival and the 2011 Hoggetowne Medieval Faire. Two separate grant applications will be submitted. The grant request for the Hoggetowne Medieval Faire is for the sum of $36,524 and the grant request for the Heart of Florida Asian Festival is for the sum of $50,000. The intent of the Tourist Product Development Program is to stimulate and encourage the development of new experiences for visitors to Alachua County. A condition of the grant funding is that a percentage of funds is to be spent on marketing outside of Alachua County. The grants will pay for advertising and promotion in daily and monthly print publications, and will include radio and television broadcasts. The remaining balance will be spent on entertainment and production. The Department has received grant funding from the Alachua County Tourist Product Development Fund in 2008, 2009 and 2010.
Fiscal Note
No matching funds are required.
Recommendation
The City Commission: 1) approve the submission of two grant applications to the Alachua County Tourist Product Development Program; 2) authorize the City Manager to execute the applications; and 3) if awarded, authorize the City Manager to execute the grant agreement(s) and other grant-related documents subject to approval by the City Attorney as to form and legality.
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