Title
Grant Applications for Hoggetowne Medieval Faire and Heart of Florida Asian Festival (NB)
This item involves a request to authorize submission of two grant applications by the Parks, Recreation and Cultural Affairs Department to the Alachua County Tourist Product Development Program, for funds to provide marketing and promotion for the Hoggetowne Medieval Faire and the Heart of Florida Asian Festival.
Explanation
The Department of Parks, Recreation and Cultural Affairs wishes to submit grant applications to the Alachua County Tourist Product Development Program for funds to provide advertising and promotion of the 2011 Heart of Florida Asian Festival and the 2012 Hoggetowne Medieval Faire. Two separate grant applications will be submitted, with each application requesting $50,000: one for the Hoggetowne Medieval Faire, and the other for the Heart of Florida Asian Festival.
The intent of the Tourist Product Development Program is to stimulate and encourage the development of new experiences for visitors to Alachua County. A condition of the grant funding is that a percentage of funds must be spent on marketing outside of Alachua County. If awarded, the grants will pay for advertising and promotion in daily and monthly print publications, as well as radio and television broadcasts. The remaining balance will be spent on entertainment and production. The Department has received grant funding from the Alachua County Tourist Product Development Fund for the past several years.
Fiscal Note
No matching funds are required.
Recommendation
The City Commission: 1) approve the submission of two grant applications to Alachua County Tourist Product Development Program; 2) authorize the City Manager to execute the applications; and 3) if awarded, authorize the City Manager to execute the grant agreement(s) and other grant-related documents subject to approval by the City Attorney as to form and legality.
Alternative Recommendation
The City ...
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