Title
Ironwood Golf Course: Report From National Golf Foundation Consulting (B)
This is the presentation of a report including findings and recommendations for Ironwood Golf Course prepared by National Golf Foundation Consulting.
Explanation
At the May 21, 2009 City Commission meeting, staff introduced the Commission to representatives from National Golf Foundation Consulting (NGF). The City entered into an agreement with NGF to perform a review of Ironwood Golf Course and provide findings and recommendations. The scope of work included the following: 1) review golf course operations; 2) conduct golf customer survey; 3) perform a market and financial analysis and fee schedule review; 4) review proposed course improvements, projected costs and timeline; 5) provide recommendations on marketing and promotional programs, including possible name change; 6) provide guidance/assistance with RFP; and 7) present findings and recommendations.
NGF has completed its report and is prepared to make a presentation to the City Commission. Staff on the Ironwood Golf Course Team believes the report provides extensive and valuable information that will benefit Ironwood Golf Course. The team generally concurs with NGF's findings and recommendations which focus on the areas of: 1) green fees; 2) operating structure; 3) food & beverage; 4) golf course improvements; and 5) operational recommendations.
Based on direction from the Commission, staff is proceeding with planning for implementation of Ironwood Golf Course capital improvements beginning in April 2010. In their report, NGF provides additional perspective on the need, prioritization and impact of capital improvements at Ironwood. Staff is proceeding with procuring the services of a golf course architect who will provide a hole by hole analysis that will be used to bid the capital improvement work.
Fiscal Note
NGF is projecting an annual increase in gross revenues at Ironwood of more than $400,000...
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