Title
Bid Award for RTS Creative Services Management Contract (B)
Explanation
Regional Transit System (RTS) provides marketing and advertising material to residents and visitors in the RTS service area. On November 7, 2003, The Zimmerman Agency was awarded a contract to provide and manage all creative services. The contract period for work under this agreement commenced upon final execution and continued until September 30, 2004. At the end of the contract period, the City chose not to extend the contract. The City's current contract with The Zimmerman Agency expired September 30, 2004. The Purchasing Division notified 143 potential suppliers and submitted Request for Proposals to 23 providers for a one year contract to be established with a licensed professional to provide and manage all creative services, including print production, media scheduling (print, television and radio) and website maintenance. The contact to provide these services shall begin upon signing of the contract and continue through September 30, 2005, with an option by the City to renew for three (3) additional one-year periods.
Five (5) proposals were received and evaluated based on four (4) weighted criterion. The two finalists: Group 5 Advertising and Kcom Media were invited to participate in oral presentations on November 1, 2004. These presentations were evaluated based on three (3) weighted criterion. The final ranking total for each agency was calculated by adding the total agency weighted score for the written proposal and oral presentation. The written proposal and oral presentation were weighted equally fifty percent (50%). Group 5 Advertising was evaluated and ranked as the best-qualified proposal.
RTS staff understands that the City is moving forward with plans to brand the City with a unified look in all of the marketing and outreach efforts. The contract will allow staff to modify its materials, as necessary. However, this contract is critical for ...
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