Title
GRU Kelly Powerplant Redevelopment Site/Depot Avenue/South Main Street/Cade Museum/Depot Park and Historic Depot Building (B)
Explanation
The GRU Kelly Powerplant Redevelopment Site/Depot Avenue/South Main Street/Cade Museum/Depot Park projects are all underway in the area immediately south of Downtown's traditional Central Business District. The neighborhood includes industrial, commercial, business, residential, cultural, and open space. Currently, the most prominent feature of the built environment is the Kelly Power Plant structure, however this landmark will soon be joined by Depot Park, the historic Depot building, and, eventually, the Cade Museum. Additionally, new private investment will follow. The area's emerging trend can already be seen in façade grants, new storefronts, shops, cultural facilities, and restaurants appearing throughout the area. This grassroots private investment, coupled with large-scale public projects such as the Depot Avenue reconstruction, Depot Park development, South Main Street Reconstruction, and others will also dovetail with the planned redevelopment of 16 acres of GRU equipment yards and other space surrounding the Kelly Power Plant. The GRU Kelly Powerplant Redevelopment Site/Depot Avenue/South Main Street/Cade Museum/Depot Park area is truly on the brink of an exciting new era of reinvestment and revitalization, although it currently struggles from the lack of a concise and identifiable identity. CRA staff will address this issue and will provide updates on a number of projects contributing to the revitalization of southern downtown area.
Area Branding
As planned projects become a built realization, the importance of creating an identity to this newly redeveloped section of downtown is becoming paramount. Branding a newly redeveloped area is a common marketing strategy used to attract attention to an area that people may have previously avoided. Furthermore, branding can be used in a comprehensive ...
Click here for full text